5 THINGS INVESTORS LOOK FOR

AND HOW BRANDING CAN HELP

5 Things Investors Look For
Wayne Lim Wayne Lim

5 Things Investors Look For

Investors look for many things in your startup to know if this is the one to back. Thankfully, branding can help you elevate it in many favourable ways. Let’s explore how…

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Branding: Startups’ Next Frontier
Wayne Lim Wayne Lim

Branding: Startups’ Next Frontier

The no.1 reason for startup failure is not finding market fit. Let’s take a deeper dive into what that actually means and how branding can help overcome this challenge.

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Can I see the menu, please!
Wayne Lim Wayne Lim

Can I see the menu, please!

What was once a compromise we had to make to reopen venues, online menu systems are now a detriment to the restaurant’s branded dining experience.

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The Significance of Creativity
Wayne Lim Wayne Lim

The Significance of Creativity

Creativity is the driving force behind all things but where does our come from? What role does it play in the grandest scheme of things?

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What is Cultural Stagnation?
Wayne Lim Wayne Lim

What is Cultural Stagnation?

There are opportunities for brand growth everywhere. How do you find them and how do you lead your customers to the next frontier?

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My “Why?”
Wayne Lim Wayne Lim

My “Why?”

We are the product of our experiences. After 38 years of them, I find myself at the start of this journey. The first thing that needs to be asked is “why?”

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