Basketball Australia
National Sports Governing Body
With basketball being one of our country’s most participated sports, Basketball Australia is responsible for the development of pathways from grassroots through to the international stage with our Boomers and Opals.
When I was brought onboard as Creative Director at Basketball Australia, one of my responsibilities was to create the visual identity for the rebrand that was already underway. The values that were to support the organisation moving forward were Confidence, Trendsetter, Progressive and Driven. These values were to be synonymous with the game that we love here in Australia from grassroots through to those who hit the court in green and gold.
Creative direction, logo design, branding
Based on the net - which represents the very goal of the game: to get the ball through it - the 8 threads exemplify the synergy of our states and territories in an upward an outward direction. The colour palette of deep green, gold and orange complements the strength and stability of the silhouette while paying homage to basketball's rich history in our country and establishing a unique identifier to set it apart form other sports.
