Visual Identity

Bringing your brand to life as it inspires your audience along their journey.

What is visual IDENTITY?

Visual identity is the graphic designed components that represent your brand. They work harmoniously to give it life, elevating it above your competitors while helping your audience identify you. It utilises lines, shapes, colour and tone to express your brand as it evokes the desired emotions from your audience.

Logo Creation

The logo is a powerful tool. In a fraction of a moment, it must unmistakably convey your brand’s essence and evoke the desired emotional response from your audience. When crafting bespoke logos I carefully consider how each element contributes to the final form as it elevates your brand from your competitors.

VISUAL BRAND

Your brand’s visual identity is more than the logo. As every encounter with your audience is an opportunity to connect with them, your visual brand needs to be clear, consistent and engaging. Depending on your business needs, I carefully tailor these elements to create memorable experiences for your audience.

key features

Logo suite

Because one size doesn’t fit all, variations of your logo are provided to ensure that your brand’s presence and integrity is maintained.
Colour palette

As colours evoke emotion, selecting the right ones will inspire your audience as your brand intends.
Typography

Letters make words that spark ideas. The right one will help your brand be understood just as you intend.
Graphic Elements

While your logo is the symbol of your brand, graphic elements offer glimpses into it. They ensure that every audience touchpoint is unmistakably yours.
Imagery

A picture tells a thousand words. The style of imagery that best complements your brand will help form a deeper connection with your audience.
Style guide

Consistency is key to a strong brand. As there are several pieces that make up a visual identity, a style guide provides structure to ensure your visual brand’s integrity.