concours garage
Car Culture Leader
From humble beginnings, Concours Garage developed a new vision to redefine luxury car culture and to capture the next generation of luxury car enthusiasts and collectors.
With that, a brand strategy was developed to ensure the substance behind it would resonate with their customer and its methodical progression would go unhindered. This was beginning to being realise with a new visual identity and a brand that engages the sense.
Brand strategy, visual identity, stationery, apparel
THE PEOPLE’S BRAND
Celebration of the Engineering Marvel unites car enthusiasts across the globe. They wear the brand that exemplifies their shared values.
ENGAGING THE SENSES
A brand experience is to engage the senses to truly connect with the customer and resonate with them on a deeper level.
From a tactile, textured business card to convey premium qualities to the creation of a signature fragrance to pair with their customers’ exhilaration of driving off in their supercar, Concours Garage ignited their customers’ senses and became a brand to be experienced.
THAT NEW CAR SMELL
When a customer drives away after a full car detailing, they experience that exhilaration along with Concours Garage’s signature scent. That feeling and that smell become synonymous.