As Australia’s largest pure-play online retailer, Kogan.com is at the forefront of the digital retail space with a meticulously strong emphasis on the user experience to provide the simplest process available to customers.

This gave the focus of Kogan.com’s branding, more precisely, the customer’s interaction with the button. By adopting the design principles and elements of the button, Kogan.com becomes synonymous with online shopping.

Logo design, branding, customer experience design, packaging design